FSG: SEASONED TRAVELERS ON THE ROAD

To take the straightest, surest route to franchising success, you'll want to choose experienced, tried-and-true guides. The growing popularity of franchising over the last twenty years has spawned many companies that try to "fill the need" for franchising assistance. Some consulting organizations have very impressive offices and the high fees to go with them. What they don't have is the hands-on experience of having been franchisors themselves. The Franchise Strategies Group would rather impress you with proven "in the trenches" experience that our staff members bring to your table. With FSG there will be no wrong turns or bad directions because we already know the shortest distance to your goal. The Franchise Strategies Group is made up of individuals who truly are experts in their respective areas of business. We are seasoned travelers on the road. Putting FSG to work means you'll be getting the combined experience of a knowledgeable, savvy, focused team of professionals who can map out the road ahead precisely. FSG is committed to your success, and we'll demonstrate that commitment by using all the skills and resources available to achieve it. And because FSG understands the cost of doing business, we have arranged our fees to be compatible with your budget, usually, well below the industry average.

SALES AND MARKETING

We believe we have more "hands-on" experience in selling franchises than any other consulting group in the world. If your sales and marketing is not meeting expectations, we may be able to give you a prescription for improvement.

AGREEMENTS DISCLOSURES AND REGISTRATIONS

FSG's expertise in this area is vitally important. Legal documents must be letter-perfect. We prepare complete, comprehensive franchise or license agreements that will become the actual framework for your expansion. We make it our business to be up-to-date on all of the current state registration requirements and Federal Trade Commission rules. We'll work closely with attorneys from both sides, yours and ours, to ensure that all the regulators' requirements are met. Our services include providing diskettes of your documents as well as training your in-house staff person to act as a compliance officer so that you can continue to meet all the regulatory requirements at the lowest possible cost to you.

FRANCHISEE RELATIONS PROGRAMS

A franchise operation works well when "the sum of the parts is greater than the whole." Its called "SYNERGY". If everyone works harmoniously this will occur. How do you create the kind of relationships with franchisees that will keep this unique dynamic going? "People issues" can get complicated. FSG makes sure you're prepared with franchisee relations and mediation programs to handle the kind of franchisee issues that can destroy the progress you've made. Our experience at problem solving means we can head-off disasters before they happen, or defuse a situation that's beginning to show the early signs of trouble.

HUMAN RESOURCE SERVICES

Where do you find qualified, competent, people to get the job done in your organization? FSG, through its industry-wide network of relationships can act as your human resource department and find quality personnel to meet most of your needs.

PUBLIC RELATIONS AND IMAGE ENHANCEMENT

Positive Media attention provides a tremendous boost for any franchise operation. Teaching franchisees to properly utilize image enhancement programs at the local level is important, too. FSG's media experts will develop an image enhancement plan to enable you and your franchisees to take advantage of free publicity opportunities.