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YOUR GUIDES ALONG THE ROAD
THE SPECIALISTS OF FSG
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MICHAEL
L. FISHER, Managing Director of FSG, has unparalleled
experience in the franchise industry. Over the past 25
years, Mike has amassed knowledge, skill and foresight
into the workings of this unique area of business. His
abilities have been tested in the many executive positions
he's held in both national and international franchise
organizations. Again and again he has designed and implemented
winning business plans and to add to that, Mike has first-hand
experience as a Franchisor himself. He's been involved
in the sale of over 500 franchises. He has advised an
array of businesses: fast food, real estate, personal
services, automotive outlets, and retail stores to name
a few. Having been through the negotiating buying and
selling that are part of all franchise endeavors, Mike's
expertise as an advisor is a valuable commodity to any
Franchisor, new or established. |
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| GENE
CLIFFORD, Finance Director of FSG, knows that
nothing gets done until the money has been committed
to the project. He's long been involved in international
business at executive levels with the Commonwealth Fund
of Boston and Investors Overseas Services. Gene made
his move to strategic finance consulting in 1970 and
since has mainly focused his efforts on expansion funding.
His expertise in the complicated area of structuring
mergers and handling requisite funding through private
and public placement, makes him perfectly suited to creatively
guide newer or established firms along the proper path
toward successful franchise expansion. Gene has had great
success in finding funding for franchisors , even with
the most difficult situations.
SHERRILL
PATRICK, Director of Creative Services makes
sure you look your absolute best to whatever audience
you're targeting. Sherrill has a string of successful "Hits" in
creating images for national franchises. Over her 22-year
career she's worked in every related industry, i.e.
promotion, radio, television, public relations, marketing,
business development and events planning. She's a top-notch
copywriter and "image manager" with a real
flair for finding what's most intriguing about your
business and presenting it in an irresistible way.
An
image designer also has to know the printing business
to ensure that the job comes out right. Sherrill has
learned it inside and out. She understands how important
each detail is. Selecting the right paper. Giving precise
instructions to printers. What mistakes to watch for.
Sherrill wants each job to be perfect. Whether you need
a logo, business cards, stationery, brochures, print
ads, magazine layouts, direct mail pieces, or newsletters,
Sherrill can translate the ideas in your head into the
perfect graphic presentation to inspire and impress the
market.
Sherrill
also enjoys holding workshops to train franchisees about
public relations, advertising and marketing. Her broad
career has provided her with a wealth of experience to
share with you.
CAROL
WYKOWSKI, Client Relations Director of FSG,
makes sure your needs as a Client are heard and acted
upon. Carol began her business career in accounting
and then switched to health care and upon receiving
her degree in nursing became a real people person.
Now she uses her business and nursing experience to
full advantage in serving the needs of our Clients. |
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